AI Instagram post generator: captions, carousels and a content calendar for a small business

Instagram posts, carousels, Reels and Stories: what Alice makes

Alice publishes to a professional Instagram account — Business or Creator — that you connect yourself on her Social media screen: tap Instagram, sign in on Instagram's own page and come back to the app. If your account is still a personal one, switch it to a professional account in Instagram first.

Instagram needs a picture or a video in every post — text alone is not enough there — so a post always goes out with one. The same post can also go to Facebook, Threads and the other networks you connect, each with its own version of the text. Video in depth — AI clips, voice-overs and music — is covered in AI video maker for Reels, TikTok and Shorts.

AI caption generator that writes from your business

You ask in the team chat the way you would ask a colleague: “@Alice, a carousel of our three new autumn products for Instagram, with prices.” Or you tell Leo what you need, and he hands the job to Alice.

• Facts from your business, not invented copy. Prices, offers and opening hours come from your business profile and the price list that Marc keeps — the price list is the only source of prices. Alice never invents offers, reviews or customers.
• In your audience's language. Each caption is written in the language of the audience of that account.
• A version for each network. The Instagram caption is written for Instagram. If the same post also goes elsewhere, each network gets its own text: short for Threads (up to 500 characters) or Bluesky (up to 300), more formal for a LinkedIn company page.
• Now or later. She publishes straight away or schedules the post up to 30 days ahead.

Because the captions draw on the same price list the rest of the team uses, a price is changed in one place — with Marc — rather than in every post you plan to write.

Pictures for the post: your photos, edited or AI-made

• Your own photos. Send them in the chat, up to 20 per message, or let Alice take them from Materials — the library of everything you give the agents and everything they make.
• Edited. She edits your photos: a new background, an object removed, another style.
• Created. With no photo at hand, she creates a picture from a description in 1K, at 10 credits per image.
• Real things, shown as they are. No made-up customers, staff or testimonials, no famous people, no children; your product, dish and place are shown as they are. You and your team can appear, from your own photos and videos, with consent.

Only real photos on your account? Switch off Photo generation, the first switch in Alice’s Agent tools, and Alice uses only your photos. The pictures she creates carry built-in invisible AI marking, and when a post contains AI-made media, Instagram's AI label is set automatically.

An AI content calendar for Instagram: the Social media plan

To post on a steady rhythm rather than one request at a time, Alice has a Social media plan screen — the first row of Agent settings for social media on her Social media screen:

• What to post about. You write the plan — or agree it with Alice in the chat — with the topics, the tone, what to promote and what to avoid. Alice sends the final version as a plan card with Approve and Edit; only your Approve saves the plan and turns it on. A change comes as a new plan card and deleting the plan as a Delete plan card: Alice never saves, changes or deletes the plan herself.
• How often, and where. Posts per week, from 1 to 21, and the networks she runs — Instagram on its own or together with others.
• A week ahead, every day. Once a day she looks at the coming week and prepares the posts that are missing up to your weekly number, each for a different day, with pictures. With her Autonomy on (Business and Professional plans) she schedules them herself; with it off, and always on Start, she sends each one to you as a post card with a push notification.
• When it runs. The autopilot works when three things are true: Plan is active is on, the plan has text, and she runs at least one connected account. Writing the plan text alone switches nothing on. A paused plan prepares no new posts, while posts already scheduled still go out.

Single posts can be scheduled by hand as well — ask for a date up to 30 days ahead — and a scheduled post can be changed or cancelled until it goes out.

The Social media plan comes with every plan — Start, Business and Professional. On Start nothing is published without you: every post of the plan comes to you as a card first and goes out only after you tap Publish.

Approve every post, or let her publish

• The post card. Every post Alice prepares comes to the chat as a card — the cover, the networks and formats, the text and the publishing time — with Publish and Edit. Tap it to see the post full screen exactly as it will look on Instagram, hashtags included; Edit — say what to change, and she sends a new version of the card. In the chat, nothing is published until you tap Publish.
• Posts by the plan: Autonomy off. Alice still prepares them, and each one comes to you as a post card with a push notification; it goes out only after you tap Publish.
• Posts by the plan: Autonomy on. She publishes the plan's posts on her own, without waiting for you to tap Publish — except a reel with defects found by the quality check, which never goes out without your Publish anyway.
• Published. On this tab of Posts every post is listed with its status and statistics per network. A failed post is always reported in the system chat; successful ones too, while Notify about publications is on.
• Changing or cancelling. After you tap Publish, the post is on the Scheduled tab of Alice's Posts screen with its status: preparing, scheduled, publishing or published (published posts stay there for 30 days). Until it goes out, you can change or cancel it there with Edit and Cancel or by asking Alice: she changes the text and time at once, while a new photo or video comes as a new post card, and tapping Publish on that card cancels the earlier post. A post already published on Instagram is deleted by you, in the Instagram app.

Whichever way the switch is set, what goes out on your account counts as yours, as if you had posted it yourself. With staff on the Business or Professional plan, connecting the accounts and the social media plan stay with you (and a deputy administrator on Professional); a team member posts only on the networks you tick for them under Social media on their card.

After the post: Instagram comments and statistics

• Comments. With Access to comments on — it is on the Social media screen — Alice answers comments under her posts when you ask her in the chat; on her own — checking for new ones every two hours — only with her Autonomy on (Business and Professional plans). On Instagram she can also hide a comment. With it off, she only shows you comments when you ask.
• Signed as an AI. Every reply she writes is signed as the AI agent of your business, so people know they are talking to an AI.
• Statistics. For a published post: views, reach, likes, comments, shares, saves and more. For the account: followers, posts and engagement over the period you choose. The figures come from the network and can arrive late or incomplete.

Alice does not send direct messages. Comments on the other networks and everything else she does are covered in Alice, the AI marketer.

AI Instagram posts for a small business in practice

• A carousel with prices. The owner sends three phone photos: “@Alice, a carousel of this week's three new products for Instagram, with prices.” Alice writes the caption with the prices from the price list and lays the three photos out as one three-slide carousel. The carousel comes to the chat as a post card; the owner swipes through the slides and taps Publish. The post itself costs 3 × 10 = 30 credits, plus Alice's work in the chat.
• A shop's new arrival. The only photo of a new coat was taken on a hanger in the stockroom. “@Alice, give it a clean background and post it.” She edits the photo, writes the caption from the price list and sends one post card for Instagram and the Facebook Page, each with its own version of the text; once the owner taps Publish, it goes out on both.
• A weekly plan on autopilot. On Social media plan the owner writes “one practical tip a week for customers, a calm tone, opening hours before holidays”, sets 2 posts a week for Instagram and Facebook, and, on the Business plan, turns on Autonomy and Plan is active. Alice keeps the coming week scheduled with pictures she creates in 1K: about 8 posts a month × (10 + 10) = about 160 credits, plus her work in the chat.
• A Story of the day. “@Alice, today's offer in Stories on Instagram and Facebook,” with one photo — a Story takes exactly one. It goes out as soon as the owner taps Publish on the card.

An AI post generator vs templates, schedulers or a freelancer

The usual ways a small business keeps its Instagram going, compared by category, since the details differ from one provider to the next.

These are not either-or. A freelancer can keep the big campaign of the season while Alice keeps the everyday posts going — and Autonomy off is the middle way for owners who want Alice to do the writing and the pictures but to see every post before it goes out.

What an AI Instagram post costs

Weyvox prices are in credits: 1 credit = €0.01 excl. VAT. Alice's work is paid from your plan's monthly credits first, then from extra credits: Start — €25 a month excl. VAT with 2,500 credits; Business — €110 with 11,000; Professional — €250 with 25,000. Her work in the chat — writing, planning, publishing — is charged at token rates (500 credits per million input tokens, 2,500 per million output tokens), and posts and pictures have unit prices. Alice's Montage studio, where reels are edited, comes with every plan:

You pay only for a finished result: a refusal or a failure is not charged, a reel arrives finished and is charged as soon as it is ready, and before anything costly Alice names the price.

A worked month. A shop posting three times a week on Instagram — 12 posts:

• 4 three-slide carousels from the shop's own photos: 4 × 3 × 10 = 120 credits
• 4 photo posts with one picture Alice creates: 4 × (10 + 10) = 80 credits
• 4 Reels of 15 seconds from the shop's own videos, three videos of 20 seconds each: watching 4 × 3 × 20 s = 240 seconds — 240 credits; editing 4 × 15 × 10 = 600 credits, music and captions included — together 840 credits
• Posts and pictures for the month: 120 + 80 + 840 = 1,040 credits, plus Alice's work in the chat at token rates.

That fits within the Start plan's 2,500 monthly credits and leaves about 1,460 of them for Alice's chat work and the other agents. For a round planning figure, the cost simulator on the pricing page counts a post (text, hashtags, layout and editing of your materials; publishing costs nothing) at about 70 credits: 12 × 70 = 840 credits. Every unit price is on the pricing page.

What she will not do

• Post text alone to Instagram. Instagram needs a picture or a video in every post.
• Work with a personal Instagram account. Instagram — and Threads — need a professional (Business or Creator) Instagram account.
• Run ads or handle direct messages. Alice does not send direct messages, run ads, follow accounts, edit profiles or analyse competitors' accounts.
• Fake anything. No made-up offers, customers, staff, reviews or testimonials, no famous people, no children. Generated media carries AI marking, and that marking must not be removed.
• Delete a published Instagram post. You delete it yourself in the Instagram app; a scheduled post can be cancelled until it goes out.
• Promise reach. Nobody can guarantee views, followers or sales, and Weyvox does not. Instagram's own rules apply to what is published there, including its rules on branded content and AI-generated media.
• Work without credits. When the plan credits and extra credits are both used up, paid work stops until you buy extra credits or the next month's plan credits arrive; without an active subscription it pauses even with credits left.

The legal side is in the Terms of Use, sections 14–16; every one of Alice's screens is described in the documentation.

Alice and the other Weyvox agents

Alice is the AI marketer in Weyvox. She shares one business profile, price list and customer list with the other agents, so a post is not written in a vacuum. The offer and its price come from the price list kept by Marc, the AI manager, who also handles customers, orders and AI invoicing; Cindy, the AI receptionist, can take the calls a post brings in — see also Can AI answer phone calls for my business?; and Leo, the AI coordinator, hands work to the other agents, remembers what matters about you and, on the Business and Professional plans, runs your goals. An agent you switch off costs nothing. For the other seven networks, see Alice, the AI marketer; for video, AI video maker. How the agents work together: what AI employees can really do for a small business.

Questions people ask

Let Alice make your next Instagram post

The quickest way to see her at work is the introduction right after you sign up: tell Leo what brought you to Weyvox and choose Alice for your team, and she can make a photo, a short clip of up to 5 seconds or a reel from your own photos and videos — at no cost, before you choose a plan. Weyvox is available for iPhone and Android.

Meet Alice, the AI marketer · Plans and prices · All guides

Free trial at registration: the agents you choose show their work on your own business at no cost, within set limits; then you choose a plan.